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So You've Made a Video Game, Now What? Promoting Your Game in the Modern Marketplace Roundtable (Presented by the IGDA)

Arthur Milano  (Creative Director, Black In Gaming)

Location: Room 211, South Hall

Date: Thursday, March 23

Time: 2:00 pm - 3:00 pm

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass

Topic: Advocacy

Format: Roundtable

Vault Recording: Not Recorded

Independent game devs and small game dev studios often struggle in getting the word out about their projects. What are the common trends to consider when promoting entertainment content? What should your budget be (even when you don't have one)? After decades in the advertising trenches of ad agencies and some the nation's largest internal groups, Black in Gaming's Director of Brand helps offer insight about what creators need to look at and what the importance of brand management should be to everyone. We'll offer insight to the importance of design and brand voice to you game to help you promote your product and your company to greater levels of success.


Digital marketing and promotion is not easy but it plays a critical part in the success of your game and business. Discovering what makes for good brand building and marketing for budgets of every size, helps ensure the best possible reach and audience share for your product. Here we'll discuss the principles of branding, marketing, advertising, and managing the best returns for the scope and scale your marketing efforts.

Intended Audience

Game developers, studio heads, indie game devs, even industry creatives looking for better tips on self-promotion and brand building; this discussion focuses on the do's and don'ts of promotion, the necessity of budgeting your marketing dollars, ROI, and the difference between marketing, advertising, and branding. Our discussion will inspire even the most tepid entrepreneur to get effectively their product to market.