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Social Media Deep Dive: 'Among Us' TikTok Strategy

Victoria Tran  (Community Director, Innersloth)

Location: Room 2006, West Hall

Date: Wednesday, March 23

Time: 10:30 am - 11:00 am

Pass Type: All Access Pass, Core Pass, All Access Online Only Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Viewing Experience: In-Person/Virtual Livestream

Vault Recording: Video

Audience Level: Yes

ANOTHER social media platform to build a community with? Ugh. We've all been there - it's hard enough making a game, and building a community in a completely new place can seem like an intimidating process. When faced with a new community building network, how can we accurately determine what's worth the time investment? How do we know what content works? Plus, learning to be part of a new community and adjust to its tone are just as important as the content we create.

Join Victoria Tran, Community Director at Innersloth, as she explains all of that and more by breaking down Among Us' TikTok strategy. See the statistics, reasoning, and strategy behind making content for over 2 million followers, 15 million likes, and what worked (or didn't!)


Attendees will learn about content creation strategies for TikTok, Among Us' video statistics, and specific takeaways from its more than 2 million follower count. In addition, attendees will learn about how to adapt to the tones, norms, and values of whatever social media platform they're on.

Note: This is NOT a talk on how to use TikTok.

Intended Audience

This talk is for anyone looking to get a deeper understanding of TikTok and social media strategy.