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GDC + VRDC 2019 Session Scheduler

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Soft Launch Planning and Management

Dylan Tredrea (Head of Publishing, Zeptolab)

Location: Room 2014, West Hall

Date: Thursday, March 21

Time: 3:00pm - 3:30pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Production & Team Management, Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: All

Dylan Tredrea will present his analysis of the opportunities and risks in soft launch, the fundamental forces teams should understand, a high level strategy for soft launch planning, specific practices and processes for running soft launches, and specific examples from his career and Zeptolab's portfolio where this kind of approach has been successful.


This talk seeks to give attendees a clear understanding of why they should be running soft launches differently and how they can do so. Additionally, a secondary goal is to give attendees enough theory and business knowledge to help them persuade their supervisors to approve this approach.

Intended Audience

This talk is intended for anyone working on free to play mobile games, but in particular free to play designers, product managers, and producers/project managers.