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Dr. Ibrahim Yucel (Associate Professor, SUNY Polytechnic Institute)
Location: Room 211, South Hall
Date: Thursday, March 21
Time: 5:30pm - 6:30pm
Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Expo, Audio Conference + Tutorial, Indie Games Summit - Get your pass now!
Vault Recording: Not Recorded
In-game economies, many with real money transactions, have become more and more prevalent as developers look to try and replicate the success they see in the mobile and first person shooter titles. However, as more monetization is incorporated into a game’s design, developers risk alienating the game’s community and hurting its overall sales. Worse yet, a monetization model can dictate mechanical changes to the game to make the monetization “worth it” such as reducing loot drops to such a degree that players are forced to trade in an auction house to make progress. This roundtable seeks to discuss best practices in the design of games with monetization in mind.
Attendees will share their stories and learn from experienced developers on the current state of monetization in design. This knowledge should help them develop revenue in their titles while building their fan base and game community by increasing the perceived value of their games.
Independent Game developers, Students, Economists, and those interested in player behavior and motivations would be the primary audience for this roundtable. In addition, those with experience in data analytics and monetization are welcome to come and share their experience. No prerequisites knowledge is required for the roundtable.