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State of Game Monetization Design and Best Practices Roundtable (Presented by IGDA)

Dr. Ibrahim Yucel (Associate Professor, SUNY Polytechnic Institute)

Location: Room 211, South Hall

Date: Thursday, March 21

Time: 5:30pm - 6:30pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Expo, Audio Conference + Tutorial, Indie Games Summit - Get your pass now!

Topic: Advocacy

Format: Roundtable

Vault Recording: Not Recorded

In-game economies, many with real money transactions, have become more and more prevalent as developers look to try and replicate the success they see in the mobile and first person shooter titles. However, as more monetization is incorporated into a game’s design, developers risk alienating the game’s community and hurting its overall sales. Worse yet, a monetization model can dictate mechanical changes to the game to make the monetization “worth it” such as reducing loot drops to such a degree that players are forced to trade in an auction house to make progress. This roundtable seeks to discuss best practices in the design of games with monetization in mind.

Takeaway

Attendees will share their stories and learn from experienced developers on the current state of monetization in design. This knowledge should help them develop revenue in their titles while building their fan base and game community by increasing the perceived value of their games.

Intended Audience

Independent Game developers, Students, Economists, and those interested in player behavior and motivations would be the primary audience for this roundtable. In addition, those with experience in data analytics and monetization are welcome to come and share their experience. No prerequisites knowledge is required for the roundtable.