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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Subscriptions as a Games Model

George Jijiashvili  (Principal Analyst, Games, Omdia)

Date: Thursday, July 22

Time: 10:50am - 11:20am

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass, Career Development Pass

Topic: Business & Marketing, Game Career Development

Format: Session

Vault Recording: Video

Audience Level: I acknowledge GDC 2021 is an all-digital event and commit to participating virtually.

Omdia's principal games analyst George Jijiashvili provides insight into how subscriptions are currently being utilized in games, while highlighting its challenges and opportunities. Key topics include:

• Parallels between subscriptions' dominance in music and video and why subscriptions will inevitably play an increasingly important role in gaming.
• Overview of why many leading game makers are focusing on subscriptions and how this shift can benefit both companies and players.
• Why cloud gaming will remain inherently tied to games subscription services in the near future.
• Game makers can harmonize subscriptions with their existing monetization strategies, but there are many considerations and pitfalls.


Gain the analyst's view into how game subscription services are seeing a resurgence, and how they are set to have a bigger impact on game makers' monetization strategies and players' gaming habits.

Intended Audience

This talk is intended for those wishing to understand what different type of subscriptions are currently utilized by game companies, where opportunities lie for game makers and what the challenges are in pursuing this monetization model.