View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.
You will be able to build your schedule with the GDC Mobile App. The GDC 2024 app will be available for download in Apple Apps and Google Play late February 2024.Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.
David Sidebottom (VP Insights, Fancensus)
Location: Room 2010, West Hall
Date: Thursday, March 21
Time: 3:00 pm - 3:30 pm
Pass Type: All Access Pass, Core Pass - Get your pass now!
Topic: Business & Marketing
Format: Session
Vault Recording: Video
Audience Level: All
Subscription services have proliferated over recent years, and each of the two main first party platforms are differing in their subscription service approach. Overall, do today's subscription services give everyone a better opportunity to be financially successful, or do they shorten the period in which to turn a profit? Dive into it in this session.
There are clearly big winners in the subscription marketplace, however this talk gives an outline of impact in the wider games market. These include considerations for indie publishers when defining a title’s subscription and broader lifecycle strategy, in addition to how game development can be tailored for games heading to subscription services in order to maximize player reach and engagement. The belief that when a title enters a subscription service, global pricing and traditional physical retailer support drops, is also explored.
Attendees will learn how the growth of subscription services is changing the global video games industry. The speech will help equip them to make better decisions relating to a title’s lifecycle and subscription strategy, from development to post launch, using actionable data and case studies.
This is for developers and publishers who have an interest in the changing pre and post-development games life cycle, including those who have a responsibility for commercial planning, product strategy & marketing or business development.
