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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by pass type, topic, and format. You will be able to build your personal schedule directly within the event platform, once live early July 2021.

Succeeding At Mobile User Acquisition in a Post-IDFA World!

Jon Grande  (Head of Marketing, Amazon Games)

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: I acknowledge GDC 2021 is an all-digital event and commit to participating virtually.

Mobile games live and die by their ability to acquire customers cost effectively. Apple's deployment of iOS 14 is set to fundamentally change the mobile user acquisition landscape. This session will survey the existing landscape and arm you with a set of tools to navigate the changes to come.

Join Jon Grande, Head of Marketing for Relentless (Amazon Games' Seattle studio) as we assess the impact of iOS 14, the deprecation of IDFA, and determine how developers and publishers can best react. Jon will share learning from 15 years of experience in mobile gaming, including time at Amazon, Big Fish Games, and PopCap/Electronic Arts. Before diving into mobile games, Jon spent 12 years at Microsoft, helping build Microsoft Studios from a fledgling team of 35, to a multi-studio publishing power house through the launch of the Xbox 360.


Build an understanding of the User Acquisition eco-system (pre and post-iOS 14) and walk away with a set of tools to navigate that landscape.

Intended Audience

Target audiences are Marketers, Producers, User Acquisition managers, Growth managers and Social Media managers. There are no pre-requisites or expectations of existing knowledge.