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View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.

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Tabletop Summit: 15 Years of Insight: The Evolution of China's Board Game Market Across Two Generations

Keyu Wu  (Senior User Experience Researcher, Thunderfire UX)

Xinhui Yang  (Senior Project Manager, NetEase)

Location: Room 3004, West Hall

Date: Monday, March 18

Time: 10:50 am - 11:50 am

Pass Type: All Access Pass, Summits Pass - Get your pass now!

Topic: Design

Format: Session

Vault Recording: Video

Audience Level: All

Through this speech, the attendee gains a comprehensive overview of the 15-year development journey of the board game market in China. From the initial lack of awareness about board games to the growth of millions of offline players, the flourishing of online platforms, and the transformation path faced with the impact of mobile games. Attendees hear inspiration on these topics, including:
1. How to quickly introduce more players to "what is board games"? How to design an enlightening board game that better suits local players?
2. How to develop from a small-scale board game experience to a club model?
3. The challenges and solutions of the board game club model, how to transform board games into a broader operational model and contribute to the development of board game design?
4. Design characteristics of Chinese board game experience stores.


1. This speech aims to share our insights into the development of the Chinese board game market over the past 15 years, including its unique characteristics and the distinct traits of different generations.
2. In the "old generation" of the Chinese board game, we will discuss the design features of the first breakout board game and other products of the same generation. We will also explore the main user groups at that time and the factors that influenced industry trends, such as player toxicity. Additionally, we will provide insights for designers to avoid pitfalls in game design.
3. In the "new generation" of the Chinese board game market, we will discuss the changes in the demographic profile of core players and their attitudes towards board games compared to the past. We will also examine the changes in design methodologies and approaches of industry professionals, including the integration of intellectual property (IP) into the industry. Designers will gain inspiration for their own designs from these discussions. What are the changes in design methodology and thinking of tabletop game industry practitioners, such as industry IP integration, and what insights can designers gain in design.
4. Looking ahead, we will explore how a new board game can enter a new market, such as China, by capitalizing on industry trends and opportunities. We will provide some inspiring ideas for design, distribution, expanding the player base, and operations in the board game industry.

Intended Audience

Anyone interested in tabletop, games etc.

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