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Takeaways from the Continuous Delivery and Monthly Release of 'Ghost Mobile'

Yuan Du (Senior Project Manager, NetEase, Inc.)

Pass Type: All Access Pass, Core+Summits Pass, Core Pass - Get your pass now!

Topic: Production & Team Management

Format: Session

Vault Recording: TBD

Audience Level: All

The market of mobile game is changing fast and constantly. Therefore, it is significant to create adaptable development process and teams responding to the changing market. Enjoy a deep dive into the adaptations of development processes, technical improvement, which ensured that 'A Chinese Ghost Story Mobile' survives and maintains its position among the TOP20 Best-selling Chinese iOS games over more than 3 years. The session aims to equip attendees with practical improvements and advice for continuous release, based on attempts made and knowledge gained during the practice of 'Ghost' at NetEase.


Concrete practices in project management of 'Ghost', one of the most popular and best-selling mobile MMORPG in China. With a deep dive into the technical improvement, the practice of daily build, weekly delivery, branch strategy of monthly release, the Attendees will gain lots of inspiration on handling long-term continuously releasing.

Intended Audience

Producers, project managers, project coordinators or any other who is interested in mobile games, frequent release or building continuous-learning team.