GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the ever-growing list of sessions by pass type, topic, format and viewing experience. Use the experience filter to view sessions and roundtables that will be available on the virtual GDC event platform. Virtual sessions will be available to watch on-demand through April 1st, 2022 at 5pm PT. All days/times are displayed in Pacific Time.

Use the Viewing Experience filter to see which sessions will be available on-site, on the virtual platform, or both:

  • In-Person: offered on-site, not available within the virtual platform. Check the session’s listing to see if it will be recorded for GDC Vault after the conference.
  • Virtual: offered in the virtual platform at its scheduled time.
  • In-Person/Virtual: offered onsite and the recording will be available to watch-on-demand within 36 hours of the session start time on the virtual platform until April 1st at 5pm PT
  • In-Person/Virtual Livestream: offered on-site and will be livestreamed to watch on the virtual platform at its scheduled time. The recording of the video will be available to watch-on-demand within 36 hours of the session start time on the virtual platform until April 1st at 5pm PT.

All registered attendees will be able to build their personal schedule in the virtual GDC event platform and mobile app. Download the Informa Tech Events app to gain access to the Game Developers Conference 2022 virtually. Login with the email address you used to register.

Tale of Immortal: How To Sell 1.8 Million Copies in Chinese Market Within One Month (Presented by Leiting Games)

Jinwen Hu  ( Marketing and Community Manager, Leiting Games)

Location: Virtual GDC Platform

Date: Wednesday, March 23

Time: 10:30 am - 11:00 am

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass - Get your pass now!

Topic: Business & Marketing

Format: Sponsored Session

Viewing Experience: Virtual

Vault Recording: Not Recorded

Audience Level: Yes

Leiting Games

In this session Lightning Games will share why they decided to publish Tale of Immortal (TOI), a Chinese cultivation simulation game that has a little audience base, under the situation of FPS, Roguelike and other categories that already have a large group of the player base. This session also will introduce how they helped this game reach a larger audience and exposure to more players with a detailed marketing strategy.
They also share their standard and preference of publishing games with detailed explanations of the current Chinese PC&console games market situation, to give insights for overseas developers and to those who are interested in the Chinese market.
Besides, several helpful suggestions for those developers who are willing to discover the Chinese market of the future Chinese market are included in the session as well.


This session will help attendees gain information about the real situation of the current Chinese market. Providing a complete overview of the process to help a project take root and grow in China, also to give attendees a deep suggestion to consider the future game development in the Chinese market.

Intended Audience

This session is aimed at publishers and developers who focus on the Chinese PC&Console market. Game media is also welcome to join. Especially those attendees who are based outside the China Mainland and are planning to launch on Steam will learn more details about the Chinese market.