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Tale of Immortal: How To Sell 1.8 Million Copies in Chinese Market Within One Month (Presented by Leiting Games)

Jinwen Hu  ( Marketing and Community Manager, Leiting Games)

Location: Virtual GDC Platform

Date: Wednesday, March 23

Time: 10:30 am - 11:00 am

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass - Get your pass now!

Topic: Business & Marketing

Format: Sponsored Session

Viewing Experience: Virtual

Vault Recording: Not Recorded

Audience Level: Yes

Leiting Games

In this session Lightning Games will share why they decided to publish Tale of Immortal (TOI), a Chinese cultivation simulation game that has a little audience base, under the situation of FPS, Roguelike and other categories that already have a large group of the player base. This session also will introduce how they helped this game reach a larger audience and exposure to more players with a detailed marketing strategy.
They also share their standard and preference of publishing games with detailed explanations of the current Chinese PC&console games market situation, to give insights for overseas developers and to those who are interested in the Chinese market.
Besides, several helpful suggestions for those developers who are willing to discover the Chinese market of the future Chinese market are included in the session as well.

Takeaway

This session will help attendees gain information about the real situation of the current Chinese market. Providing a complete overview of the process to help a project take root and grow in China, also to give attendees a deep suggestion to consider the future game development in the Chinese market.

Intended Audience

This session is aimed at publishers and developers who focus on the Chinese PC&Console market. Game media is also welcome to join. Especially those attendees who are based outside the China Mainland and are planning to launch on Steam will learn more details about the Chinese market.