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Technical Artist Summit: A Cost-Benefit Analysis: Is That New Tech Worth It?

Ben Laidlaw (Technical Director,

Pass Type: All Access Pass, Core+Summits Pass, Summits Pass - Get your pass now!

Topic: Production & Team Management, Programming

Format: Session

Vault Recording: TBD

Audience Level: All

At GDC you can discover, learn, and bring back to your studio a lot of new tech. However, that is only one element of getting the approval to actually implement it. You need to be able to sell why it makes sense as a business to do it. A Cost Benefit Analysis, CBA, is an analytical method of showing you why it makes sense to invest in that desired tech. This talks breaksdown and show you how to create a CBA for technology in our industry, weighing direct and intangible costs and benefits like an artist's time versus the quality of art. There will be a practical demo and template provided so you can compare the viability of all this tech around you. At the end of the day we are in a business, and that awesome tech is only as good as the benefits to costs ratio.


This talk will give you the lexicon and the numbers on how to sell your tech to your studio from a cost benefit perspective. You will be able to use the methods and examples to sell why your technology will not just save your soul, but the studio money.

Intended Audience

Are you worried about the buy in for that cool GDC tech you want to implement? This talk is aimed for those who need the means and methods to build out that technology you want from a financial perspective.