GDC 2025 Session Viewer
Tencent Games Developer Summit: Innovation of pLTV in GaaS User Acquisition (Presented by Tencent Games)
Feyman (Lead of Machine Learning, Tencent Games)
Hannah (Growth Partnership Senior Operation Manager, Tencent Games)
Location: Room 2024, West Hall
Date: Monday, March 17
Time: 4:40 pm - 5:10 pm
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Indie Games Summit Pass - Get your pass now!
Track: Business & Marketing
Format: Sponsor Developer Summit
Vault Recording: Video
Audience Level: All
In this session, we will explore the critical role of pLTV in GaaS games, emphasizing its importance for long-term product growth. Drawing from Tencent's extensive UA experience, we have identified key strategies that contribute to the success of GaaS games. Additionally, we will discuss how we utilize one single pLTV framework to support the UA efficiency of over 50 games, achieving a remarkable 20% increase in ROI. Join us to gain valuable insights and practical approaches to enhance your game's performance and profitability.
Takeaway
Listen to Tencent's GaaS game UA experience, discover how pLTV is applied in game publishing, and explore models that boost UA ROI by over 20%.
Intended Audience
Individuals interested in GaaS and Tencent Games' publishing strategies, including game developers, game operators, marketing professionals, and data analysts, as well as professionals in advertising platform technology, data science, and algorithm engineering who are interested in how game-side data can be applied in game publishing.
