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View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.

You will be able to build your schedule with the GDC Mobile App. The GDC 2024 app will be available for download in Apple Apps and Google Play late February 2024.

Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

The 30-Second 'Roblox' Rule: How to Hook the Next Generation of Gamers

Taylor Field-Draper  (Lead Producer for Special Projects, Gamefam)

Location: Room 2002, West Hall

Date: Thursday, March 21

Time: 3:00 pm - 3:30 pm

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Design

Format: Session

Vault Recording: Video

Audience Level: Intermediate

In this session, Taylor highlights the four fundamental pillars of Roblox development that we follow at Gamefam – discussing strategies on how to obtain, retain and grow an active player base, and how to spark the organic growth of an enthusiastic community surrounding your experience. He will compare and contrast critical distinctions between building a successful experience on Roblox that leads to higher conversion rates and player retention, and discuss the unique preferences and expectations of Roblox users which often contradict traditional game design methodology. Throughout, Taylor shows key takeaways following his work at Gamefam on the launch of 3 of the top 5 highest-rated Roblox virtual concerts of all time (Saweetie Super Bowl Concert, 24kGoldn & The Chainsmokers), as well as breakdowns of the two most popular branded games on the platform (Sonic Speed Simulator & Barbie Dreamhouse Tycoon).


Attendees will learn the critical distinction between what works and what doesn't for new games on Roblox and walk away armed with practical data-driven examples that lead to improved KPIs, higher conversion rates, improved player retention, and most importantly, games that the growing Roblox community loves and plays regularly!

Intended Audience

This lecture is recommended for
- Professionals in the games industry interested in the advantages of developing on Roblox
- Indie developers focused on user-generated content (UGC) platforms, including Roblox, Fortnite, and Minecraft
- Developers working on games with an official license or brand partner

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