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Taylor Field-Draper (Lead Producer for Special Projects, Gamefam)
Location: Room 2002, West Hall
Date: Thursday, March 21
Time: 3:00 pm - 3:30 pm
Pass Type: All Access Pass, Core Pass - Get your pass now!
Topic: Design
Format: Session
Vault Recording: Video
Audience Level: Intermediate
In this session, Taylor highlights the four fundamental pillars of Roblox development that we follow at Gamefam – discussing strategies on how to obtain, retain and grow an active player base, and how to spark the organic growth of an enthusiastic community surrounding your experience. He will compare and contrast critical distinctions between building a successful experience on Roblox that leads to higher conversion rates and player retention, and discuss the unique preferences and expectations of Roblox users which often contradict traditional game design methodology. Throughout, Taylor shows key takeaways following his work at Gamefam on the launch of 3 of the top 5 highest-rated Roblox virtual concerts of all time (Saweetie Super Bowl Concert, 24kGoldn & The Chainsmokers), as well as breakdowns of the two most popular branded games on the platform (Sonic Speed Simulator & Barbie Dreamhouse Tycoon).
Attendees will learn the critical distinction between what works and what doesn't for new games on Roblox and walk away armed with practical data-driven examples that lead to improved KPIs, higher conversion rates, improved player retention, and most importantly, games that the growing Roblox community loves and plays regularly!
This lecture is recommended for
- Professionals in the games industry interested in the advantages of developing on Roblox
- Indie developers focused on user-generated content (UGC) platforms, including Roblox, Fortnite, and Minecraft
- Developers working on games with an official license or brand partner