GDC + VRDC 2019 Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Mobile App, once live. Sessions do fill up so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

The Art of Global Launching

Matej Lancaric (Head of Mobile Marketing, BoomBit)

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing, Production & Team Management

Format: Session

Vault Recording: Video

Audience Level: All

Soft launch is a vital step towards global launch, allowing developers to fine tune their marketing and UA strategy before large amounts of spending. Using real case studies, this talk will show you how to fine tune your user acquisition strategies, lower CPI's through creative testing, app store optimization methods, and more. Learn how to make the most of your soft launch time and money!


Attendees will gain applicable methods for fine tuning user acquisition strategies for both soft and global launch. They will also learn how to significantly decrease CPI's through proper creative testing and optimizing their app store pages.

Intended Audience

Ideal target audience for this presentation are game designers, producers, product owners and marketers. Attendees need to understand business or marketing knowledge.