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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

The Best Times to Monetize & Acquire Users in Asian Market (Presented by Pangle)

Jason Parmar  (Business Development Director, Pangle)

Date: Wednesday, July 21

Time: 10:50am - 11:20am

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass

Topic: Business & Marketing

Format: Sponsored Session

Vault Recording: Not Recorded

Pangle

In which periods of the year do Asian players have a higher propensity to join and play your game? And what's the reason behind it? Join Pangle in unveiling the mysteries in peaks of revenue and ad spend in the Asian market, as we dive deep into cultural folklore and traditions to explore the Asian gamers' behavior.

Takeaway

  • The seasonality in Japan, China, Korea, and Southeastern Asia affect your monetization revenue in the regions
  • When is the best time to acquire users in Asia and why
  • How do gamers like in these different markets

Intended Audience

  • Game developers and publishers who are planning to launch games in Asia
  • Game developers and publishers who have operated games in Asia but would like to better understand the market