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GDC + VRDC 2019 Session Scheduler

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The Bidder the Better: How Bidding Is Transforming In-App Advertising (Presented by Fyber, featuring Facebook Audience Network)

Offer Yehudai (President, Fyber)

Itai Cohen (Director of Corporate Strategy, Fyber)

Yoav Arnstein (Director of Product Marketing, Publisher Solutions, Facebook)

Nick Scheri (CTO, Absolute Games)

Location: Room 2011, West Hall

Date: Wednesday, March 20

Time: 3:30pm - 4:30pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Audio Conference + Tutorial, Indie Games Summit - Get your pass now!

Topic: Business & Marketing

Format: Sponsored Session

Tutorials: N/A

Vault Recording: Not Recorded

Audience Level: All

In 2018, in-app bidding created much mobile advertising industry hype, and now, the time has come to shed light on actual game developer results. While improving revenue is a big milestone for bidding, it's also only the first step in transforming the in-app ad industry. In this talk, Fyber, together with Facebook Audience Network, will provide the latest in app bidding insights and what they mean for game developers looking to grow their revenue.
Get a glimpse into the future of mobile app advertising.
Any developer monetizing their games with ads will not want to miss this.

Takeaway

Attendees will leave this talk with a holistic understanding of in-app bidding's evolutionary impact on the mobile advertising industry, as well as with a clear view of what is and isn't true in-app bidding.

Intended Audience

This talk is intended for anyone working in free-to-play mobile game development, particularly those who are in monetization and marketing. Attendees should have a basic knowledge of advertising technology and terminology.