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GDC + VRDC 2019 Session Scheduler

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60 Games in 6 Years: Lessons from the Modern Mobile Market

Peter Eykemans (Director of Publishing, 3rd Party, Kongregate)

Location: Room 2016, West Hall

Date: Monday, March 18

Time: 11:20am - 12:20pm

Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!

Topic: Mobile Summit

Format: Session

Vault Recording: Video

Audience Level: All

In 2017 a mobile game could still be a runaway success on its feature potential alone. Apple and Google were kingmakers, and user acquisition and organic growth were additive bonuses to really take a game down a successful road, driving profit for all involved. But in 2018, with increasing competition, rising marketing costs, and huge brands taking larger and larger market shares, launching a mobile game isn’t what it once was. Kongregate has launched over 60 mobile titles in 6 years, from Editor’s Choice nominations to complete flops. This talk will take a look at year by year differences to see what the modern mobile business looks like today. The talk will cover such topics as platform featuring, user acquisition, test markets, feature sets, performance improvements, competition, game updates, and more.

Takeaway

Attendees will leave the session with a sense of what a modern mobile launch looks like, the increasing importance of marketing for all new games, and how live-servicing is evolving.

Intended Audience

This talk is for game developers, user acquisition teams, producers, product managers, and anyone experienced in the
testing and launch of mobile games.