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View, browse and sort the ever-growing list of sessions by day, pass type, topic, and format. With this Session Viewer, you can view GDC 2023 session details and speakers, and share your favorites via social media. You will be able to build your schedule and access it during the show via export or Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

The Developers' Guide To Leveling Up Your In-Game Ad Monetization (Presented by

Chris Vincelli  (VP Business Development,

Location: Room 3009, West Hall

Date: Wednesday, March 22

Time: 9:00 am - 10:00 am

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass

Topic: Business & Marketing

Format: Sponsored Session

Vault Recording: Not Recorded

Audience Level: All

In-game ads are not new but they are leveling up, as more gamers and developers are welcoming brands into their gaming experience. Anzu's proprietary research shows that 7 in 10 gamers are positive or neutral toward in-game advertising, proving that in-game ads are not only respected by gamers — they are also expected.

Anzu, the world's most advanced in-game advertising solution, will showcase how developers can get the most out of in-game ad placements in their games, share top tips on implementing them into the game's design in clever and creative ways, and highlight some of the key benefits of this monetization strategy as a sustainable source of revenue.

As a company working with top publishers including Ubisoft, Mytona, and Saber Interactive, Anzu will feature success stories from its gaming clients to reveal how studios use intrinsic in-game ads to enhance their revenues while preserving the gameplay experience.


Attendees will leave with expert insight and tips on how to choose successful in-game ad placements, including where in-game ads work best for different game types and genres to boost viewability, when to start thinking about the implementation process, and how game developers can benefit from effective in-game ad campaigns.

Intended Audience

This session is ideal for any game developers or publishers who are either getting started with in-game ad monetization and want to get more out of their current placements, or those who are curious to learn more about unlocking the true potential of in-game ads in their games.