Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.
Michail Katkoff (CEO/Founder, Savage Game Studios and Deconstructor of Fun)
Brian Colbert (Head of Gaming Sales for Americas, Facebook Gaming)
Kieran O'Leary (COO, Rovio Entertainment)
Date: Thursday, July 22
Time: 1:20pm - 1:50pm
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass
Topic: Business & Marketing
Format: Sponsored Session
Vault Recording: Not Recorded
User acquisition and digital advertising are evolving. With fewer signals to target players, marketers are rethinking “business as usual”, meaning traditional approaches are changing. So what happens now?
Join Mischa Katkoff, Founder of Deconstructor of Fun, Kieran O’Leary, COO of Rovio Entertainment, and Brian Colbert, Director of Americas Gaming Sales at Facebook as they discuss evolutions in user acquisition and ideas to reach and connect with new players moving forward.
Learn how to evolve your user acquisition strategy to maintain and grow your game.
Gaming companies and individuals interested in user acquisition and monetization.