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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

The Evolution of UA: Acquiring New Players in a Changing Ads Ecosystem (Presented by Facebook Gaming)

Michail Katkoff  (CEO/Founder, Savage Game Studios and Deconstructor of Fun)

Brian Colbert  (Head of Gaming Sales for Americas, Facebook Gaming)

Kieran O'Leary  (COO, Rovio Entertainment)

Date: Thursday, July 22

Time: 1:20pm - 1:50pm

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass

Topic: Business & Marketing

Format: Sponsored Session

Vault Recording: Not Recorded

Facebook Gaming

User acquisition and digital advertising are evolving. With fewer signals to target players, marketers are rethinking “business as usual”, meaning traditional approaches are changing. So what happens now?
Join Mischa Katkoff, Founder of Deconstructor of Fun, Kieran O’Leary, COO of Rovio Entertainment, and Brian Colbert, Director of Americas Gaming Sales at Facebook as they discuss evolutions in user acquisition and ideas to reach and connect with new players moving forward.


Learn how to evolve your user acquisition strategy to maintain and grow your game.

Intended Audience

Gaming companies and individuals interested in user acquisition and monetization.