View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.You will be able to build your schedule with the GDC Mobile App. The GDC 2024 app will be available for download in Apple Apps and Google Play late February 2024.
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John Hight (Franchise General Manager, Warcraft Franchise, Blizzard Entertainment)
Location: Room 207, South Hall
Date: Wednesday, March 20
Time: 9:00 am - 10:00 am
Pass Type: All Access Pass, Core Pass - Get your pass now!
Topic: Business & Marketing
Vault Recording: TBD
Audience Level: All
Warcraft General Manager John Hight shares insights into his history at Blizzard Entertainment and with the Warcraft team in particular to provide a deep dive into how the Warcraft universe has evolved over decades through multiple games, genres, and changing player habits and perspectives into the storied world we now know. This discussion shares how we developed different game iterations, scaled our teams, delivered expansions and updates across multiple games (and how they evolved over time), as well as give some high-level thoughts on where we see Warcraft going for the next 30 years.
Attendees will learn how a game or franchise IP can adapt and evolve over time with novel experiences to reach different kinds of gamers across platforms, and leverage data to inform design decisions aimed to meet and exceed player community expectations.
Game developers who are interested in exploring how to approach various game audiences and changing player habits within a single IP, as well as fans of the Warcraft universe.