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GDC + VRDC 2019 Session Scheduler

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The 'Flappy Bird' that Laid the Golden Egg: Success in Hyper-Casual

David Fox (CEO, Double Coconut)

Location: Room 2016, West Hall

Date: Tuesday, March 19

Time: 4:40pm - 5:10pm

Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!

Topic: Mobile Summit

Format: Session

Vault Recording: Video

Audience Level: All

Hyper-casual games are one of the (few) viable success stories in mobile gaming this year. To an outsider, these titles may look like cloned, low-quality schlock. But, much like the pop music industry, success in hyper-casual involves an extremely polished nugget of gameplay wrapped in carefully calibrated image and shared with the world via a well-established but very-hard-to-enter distribution model. This session will pull back the curtain and look at how this all really works and where quality really matters.

Takeaway

Hyper-casual games are a fun way to prototype and profit off new mechanics, but they aren't for the faint of heart and certainly not a "no brainer" to succeed at. However, with the right planning and math, they are a genuine path to mobile success.

Intended Audience

Game developers, especially indies, who may have lots of ideas for small puzzle/arcade games and want to turn them into viable businesses.