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Fri Forjindam (Chief Development Officer, Mycotoo, Inc.)
Date: Friday, March 22
Time: 10:00am - 11:00am
Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!
Vault Recording: Video
Audience Level: All
From the evolution of traditional theme parks into branded destinations, to the rise of immersive activations and pop up experiences, the future of immersive design blends the rules that were once exclusively adopted for the film, theater and gaming industries. Taking lessons from her company's achievements spanning the acclaimed HBO's 'SXSWestworld' interactive experience, Blade Runner 2049 Experience at Comic Con, and even the Bollywood theme park in Dubai, Mycotoo's Chief Development Officer Fri Forjindam (Voted "Top 50 Theme Park Influencer" by Blooloop magazine) will discuss this hybrid of immersive interaction that anchors the new experience economy. Along the way, the conversation will cover the do's, don'ts and "why nots" of experiential design for the future.
Leave this conversation with an understanding of how the experience economy functions today, and tangible tools on how rules and practices often used in game development can inform and support its future.
There is no prerequisite knowledge required for this session.