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Kelsey Gamble (Publishing Producer, League of Geeks)
Location: Room 2016, West Hall
Date: Thursday, March 23
Time: 3:00 pm - 3:30 pm
Pass Type: All Access Pass, Core Pass
Topic: Business & Marketing
Format: Lecture
Vault Recording: Video
Audience Level: All
From AAA games to Twitch micro-communities and NFT game Discords: Community management has come far over the past decade, and the models by which communities engage are intensifying to our industry's detriment.
Longtime Community Manager Kelsey Gamble tracks the evolution of communities from what she's learned working on everything from game retail community management to the launch of games like Fallout 76, then to what we're beginning to see in the world of NFT game communities. She explores them through the lens of community management theory, and discusses the red flags she's seen along the way that point to concerns for the future.
Attendees will gain an understanding of community theory, commitment scales, engagement cycles, and the direction we appear to be headed. They'll learn what drives certain behaviors inside a community, and what steps we can take to grow engagement while most importantly promoting healthy and positive interactions.
This is for anyone who manages or interacts with game communities, or manage those that do. No prerequisite knowledge is required, though a broad understanding of community management is helpful.