GDC 2025 Session Viewer
The Gamer Motivation Model: Long-Term Trends and Findings
Nick Yee (Co-Founder & Analytics Lead, Quantic Foundry)
Pass Type: All Access Pass, Core Pass - Get your pass now!
Track: Business & Marketing
Format: Lecture
Vault Recording: TBD
Audience Level: All
Using survey data from over 1.75 million gamers collected over the past decade from the Gamer Motivation Profile, this data-driven talk covers a variety of long-term trends and findings within this dataset such as how motivations have changed over time, how the Gladiator and Gardener gamer types are "odd" and how they partially work outside the framework of gaming motivations, and the growth and unique motivation profile of non-binary gamers.
Takeaway
Attendees get access to a large number of data-driven findings related to long-term trends in gaming motivations, player segments, and demographic cohorts from a unique dataset of over 1.75 million gamers. These findings help inform design and marketing decisions as gaming audiences continue to grow and evolve.
Intended Audience
Game designers, marketing analysts, and consumer insights analysts interested in data-driven insights related to gaming motivations and player segmentation.