GDC 2025 Session Viewer
Unlocking Gamer Motivations: Insights from 1.75+ Million Players Over a Decade
Nick Yee (Co-Founder & Analytics Lead, Quantic Foundry)
Location: Room 2001, West Hall
Date: Friday, March 21
Time: 11:30 am - 12:00 pm
Pass Type: All Access Pass, Core Pass - Get your pass now!
Track: Business & Marketing
Format: Lecture
Vault Recording: Video
Audience Level: All
Drawing on a decade of data from the Gamer Motivation Profile, with input from over 1.75 million players, this session reveals key trends and actionable insights. Discover how gaming motivations have shifted (or stayed consistent), how the 9 Gamer Types align with business-relevant traits like "genre grazing radius," and the lessons we've learned about understanding and assessing player motivations.
Takeaway
Gain access to exclusive, data-backed findings on long-term trends in gaming motivations, player segments, and demographic behaviors. These insights will empower you to make informed decisions about design, marketing, and audience engagement in an ever-evolving gaming landscape.
Intended Audience
This session is tailored for game designers, marketing strategists, and consumer insights professionals looking to leverage data-driven gaming motivation research to enhance game development and marketing initiatives.
