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View, browse and sort the ever-growing list of sessions by day, pass type, topic, and format. With this Session Viewer, you can view GDC 2023 session details and speakers, and share your favorites via social media. You will be able to build your schedule and access it during the show via export or Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

The Golden Rule of Game Promotion: No One Cares About Your Game

Thomas Reisenegger  (Co-founder & CEO, Future Friends Games)

Location: Room 2001, West Hall

Date: Thursday, March 23

Time: 2:00 pm - 2:30 pm

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing

Format: Lecture

Vault Recording: Video

Audience Level: All

Based on helping market hundreds of indie games—like Vampire Survivors, Exo One, art of rally, and What the Golf?—the golden rule of indie game marketing has emerged!

In this talk, the "no one cares about your game" mindset gets explained and shows how this simple marketing philosophy can help teams laser focus their social media posts, keep their trailers to-the-point, write better emails, and shape a wider PR campaign mindest.

Expect data, anecdotes and real-world examples that help game professionals understand how small people's attention spans are and why it is key to understand why even viral megahits are virtually unknown to indie and general video game players alike.


Attendees will leave with a new marketing and PR mindset they can apply on a micro level—like creating assets, social media posts, and trailers—and a macro level of strategy decisions around a PR campaign.

Intended Audience

This is for anyone involved in promoting games or working with PR and marketing activities