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Thomas Reisenegger (Co-founder & CEO, Future Friends Games)
Location: Room 2001, West Hall
Date: Thursday, March 23
Time: 2:00 pm - 2:30 pm
Pass Type: All Access Pass, Core Pass
Topic: Business & Marketing
Format: Lecture
Vault Recording: Video
Audience Level: All
Based on helping market hundreds of indie games—like Vampire Survivors, Exo One, art of rally, and What the Golf?—the golden rule of indie game marketing has emerged!
In this talk, the "no one cares about your game" mindset gets explained and shows how this simple marketing philosophy can help teams laser focus their social media posts, keep their trailers to-the-point, write better emails, and shape a wider PR campaign mindest.
Expect data, anecdotes and real-world examples that help game professionals understand how small people's attention spans are and why it is key to understand why even viral megahits are virtually unknown to indie and general video game players alike.
Attendees will leave with a new marketing and PR mindset they can apply on a micro level—like creating assets, social media posts, and trailers—and a macro level of strategy decisions around a PR campaign.
This is for anyone involved in promoting games or working with PR and marketing activities