View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.
You will be able to build your schedule with the GDC Mobile App. The GDC 2024 app will be available for download in Apple Apps and Google Play late February 2024.Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.
Alexandra Orlando (Community Manager, Kitfox Games)
Location: Room 2010, West Hall
Date: Friday, March 22
Time: 3:00 pm - 3:30 pm
Pass Type: All Access Pass, Core Pass - Get your pass now!
Topic: Business & Marketing
Format: Session
Vault Recording: Video
Audience Level: All
The Dwarf Fortress launch on Steam in 2022 provides a unique case study of community management; the blending of the long-standing traditions of a fragmented yet highly passionate community and introducing the game to new audiences. Alexandra Orlando of Kitfox Games will give a peek behind the curtain of the Kitfox Games marketing strategy building off of the community management of creators Tarn and Zach Adams. She will showcase the approach to communication, influencer relations and transparency required to build trust and peace between the different factions. And also the risks and challenhes that come from being so transparent, and how to navigate them.
Audience members will learn how to build upon established pre-existing communities for their marketing plans and to create a culture of openness and honesty to develop trust between publisher, developer and community.
The target audience are those who are marketing a game with pre-existing fans. Marketers and developers who wish to be more transparent with your audiences.And those who want a peek behind the curtain of the Dwarf Fortress Steam release. No previous knowledge of Dwarf Fortress history required.
