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View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Viewer, you can view session and speaker details for the 2024 Game Developers Conference. New sessions are regularly added leading up to GDC, and all dates and times will be announced about 4 weeks before the event. Once live, you will be able to build your schedule with the GDC Mobile App.

Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

The Marketing Money Talk: How to Budget your Indie Game's Promotion Campaign (PR, social media, marketing)

Thomas Reisenegger  (Co-Founder and CEO, Future Friends Games)

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: All

A lot of indie devs have to work with small budgets to promote their game, so it's key to spend every penny wisely! So this talk is all about how to wisely spend pennies on your promotional campaign!

This talk offers a hands-on overview of how to conduct promotion campaigns (covering marketing, pr, influencers, trailers, paid ads and more), with rough price ranges for different activities, to help you prioritize what will actually have the most impact – and how you can tell when certain marketing activities start to have diminishing returns.

Expect hands-on examples, common traps, good value for money tips and some good old fashioned NUMBERS!

Takeaway

Advice on how to budget your indie game's promotion campaign (PR, social media, and marketing).

Intended Audience

People involved in the process of creating or promoting games who are not billionaires and thus need to budget.



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