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View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.

You will be able to build your schedule with the GDC Mobile App. The GDC 2024 app will be available for download in Apple Apps and Google Play late February 2024.

Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

The Marketing Money Talk: How to Budget Your Indie Game's Promotion Campaign

Thomas Reisenegger  (Co-Founder and CEO, Future Friends Games)

Location: Room 2006, West Hall

Date: Wednesday, March 20

Time: 10:30 am - 11:00 am

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: All

A lot of indie devs have to work with small budgets to promote their game, so it's key to spend every penny wisely! So this talk is all about how to wisely spend pennies on your promotional campaign!

This talk offers a hands-on overview of how to conduct promotion campaigns (covering marketing, pr, influencers, trailers, paid ads and more), with rough price ranges for different activities, to help you prioritize what will actually have the most impact – and how you can tell when certain marketing activities start to have diminishing returns.

Expect hands-on examples, common traps, good value for money tips and some good old fashioned NUMBERS!


Advice on how to budget your indie game's promotion campaign (PR, social media, and marketing).

Intended Audience

People involved in the process of creating or promoting games who are not billionaires and thus need to budget.

Connecting the Global Game Development Community

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