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The Multi-Platform Gamer: Understanding the Complexity of Today's Game Habits

Piers Harding-Rolls  (Research Director, Ampere Analysis)

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing

Format: Lecture

Vault Recording: TBD

Audience Level: All

Gamers are often placed into specific buckets that are assigned according to device types: console gamer, mobile gamer, and PC gamer. These rough and imperfect segmentations are routinely used as a starting point for product design, marketing, and commercial planning.

However, the truth around games consumption is far more nuanced than this segmentation suggests, with usage overlaps across devices and types of game commonplace. Very few gamers stick to a single device or platform to play games. For example: 60% of console gamers also play on smartphones in the US, 20% of US-based smartphone gamers have access to a gaming PC, and 25% of UK gamers that played Call of Duty: Warzone in the last 3 months also played Candy Crush Saga.

Using original consumer research data, which is conducted twice a year across 50,000 respondents, this talk will dive into this multi-platform game landscape. It will provide primary research on these topics, enhancing the knowledge base of attendees and giving them insight to take away into their roles.

Takeaway

Attendees will receive useful and relevant consumer data, enhancing their knowledge base and giving them a better understanding of their target audiences across today's complex game landscape.

Intended Audience

This is for anyone who has responsibility for product strategy, commercial planning, product marketing, or business development.