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The Rise of Experiential Design: From 'Westworld' To 'Fallout'

Jordan Plosky (Director of Business Development, Mycotoo)

Location: Room 3016, West Hall

Date: Thursday, March 19

Time: 11:30am - 12:30pm

Pass Type: All Access Pass, Core+Summits Pass, Core Pass - Get your pass now!

Topic: Vision

Format: Session

Vault Recording: TBD

Audience Level: All

The future of immersive design blends the rules that were more traditionally adopted for the film, theater and gaming industries. These trends span the evolution of traditional theme parks into branded destinations, and the rise of immersive activations & pop up experiences.

Taking lessons from their company's achievements spanning the award winning HBO's 'SXSWestworld' interactive experience, the Bethesda Fallout '76 Experience at E3, and even their MotionGate theme park in Dubai, Mycotoo's Director of Business Development, Jordan Plosky will discuss this hybrid of immersive interaction that anchors the new experience economy. Along the way, the conversation will cover the do's, don'ts and "why nots" of experiential design for the future.


Leave this conversation with an understanding of how the experience economy functions today, and tangible tools on how rules and practices often used in game development can inform and support its future.

Intended Audience

There is no prerequisite knowledge required for this session.