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GDC + VRDC 2019 Session Scheduler

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The Science of Desirability

Beth Altringer (Director, Harvard University Desirability Lab)

Location: Room 2006, West Hall

Date: Friday, March 22

Time: 11:30am - 12:00pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Vision

Format: Session

Vault Recording: Video

Audience Level: All

In this wide ranging Vision Track talk, the Harvard Desirability Lab's Dr. Beth Altringer will talk about how her innovative project applies design, behavioral economics, and psychological research to creative endeavors to help creators embed desirability into their projects - and what game developers can learn from this. Dr. Altringer will explain some of her Lab's research in depth, including a related video game project, and will explain how research into areas like food ingredient desirability might inspire you in your game design.


You will leave knowing more about the concept of desirability, how the Desirability Lab has researched in various fields about it, and perhaps get inspired to use similar concepts in your games.

Intended Audience

Anyone who's interested in what makes things desirable, how you could measure that, and is interested in drawing conclusions for their own games.