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GDC + VRDC 2019 Session Scheduler

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The ZERO Marketing Experiment on Steam: Launching a Game Without Telling Anyone

Patrick Seibert (Marketeer, Too Indie To Fail)

Location: Room 210, South Hall

Date: Thursday, March 21

Time: 2:00pm - 2:30pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: All

What is the worst thing in terms of marketing you could do for you game? Exactly - none. But how much are all your marketing/PR efforts worth? This session will take a deep dive into the numbers of how much traffic you can get on Steam in the "era of direct" and how you can influence it. The subject in question has been kept secret until the very day to prevent any watering down of the numbers from outside influence.

Takeaway

You will learn about the minimum amount of traffic you can get on Steam and how it is influenced to have a better idea how the worst case scenario for your launch will look like.

Intended Audience

This session will be especially useful for indie developers and smaller studios planning to release their first game on Steam.