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Patrick Seibert (Marketeer, Too Indie To Fail)
Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!
Topic: Business & Marketing
Vault Recording: TBD
Audience Level: All
What is the worst thing in terms of marketing you could do for you game? Exactly - none. But how much are all your marketing/PR efforts worth? This session will take a deep dive into the numbers of how much traffic you can get on Steam in the "era of direct" and how you can influence it. The subject in question has been kept secret until the very day to prevent any watering down of the numbers from outside influence.
You will learn about the minimum amount of traffic you can get on Steam and how it is influenced to have a better idea how the worst case scenario for your launch will look like.
This session will be especially useful for indie developers and smaller studios planning to release their first game on Steam.