GDC + VRDC 2019 Session Scheduler

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To Affinity and Beyond: Lessons Learned Mapping the Mobile Games Market

Ishai Smadja (Product Manager, King)

Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!

Topic: Mobile Summit

Format: Session

Vault Recording: TBD

Audience Level: All

Ensuring your game stands out is a constant challenge.To guide the creation of blockbuster games, developers really need to understand their players and their preferences. At King, they've found that affinity data can be a powerful tool to help achieve this and can have a big impact on the success of games. They've mapped the mobile gaming market based on affinity and how this relates to audience preferences. But what is it that they develop an affinity for? Can game designers use that information to market games better or even decide what kinds of games to make? This session explores those questions!


Learn what the mobile gaming market looks like mapped using big data, and how to use this knowledge to explore opportunities, or grow them.

Intended Audience

This talk is intended to anyone interested in the intersection of big data and game design.