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View, browse and sort the ever-growing list of sessions by day, pass type, topic, and format. With this Session Viewer, you can view GDC 2023 session details and speakers, and share your favorites via social media. You will be able to build your schedule and access it during the show via export or Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

'TOKYO GAME SHOW VR': Japanese Metaverse Market and Successful Game Promotion/Brand Marketing at First Ever Virtual Reality Game Show in History (Presented by DENTSU and ambr)

Tomoko Ushiro  (Business Producer, ambr, Inc.)

Makoto Kanabayashi  (Experience Design Technologist, DENTSU INC.)

Takeshi Oda  (Producer/Venture Partner, DENTSU INC.)

Miya Sato  (Planner/Producer, DENTSU INC.)

Location: Room 3022, West Hall

Date: Thursday, March 23

Time: 10:00 am - 11:00 am

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass

Topic: Business & Marketing, Production & Team Leadership

Format: Sponsored Session

Vault Recording: Not Recorded

Audience Level: All

ambr, Inc.

Tokyo Game Show is one of the world's largest game shows. In 2021, the show made history by hosting its first-ever virtual exhibition, 'TOKYO GAME SHOW VR (TGSVR)'. TGSVR2022 marked a huge success with approximately 400,000 visitors in total from 50 countries.

In this session, the producers of TGSVR demonstrate how the VR exhibition could best promote game IPs and brands to global audiences by offering the unique experience of being immersed into three-dimensional game scenes and brand assets.

The talk begins by providing an overview of the Japanese Metaverse market in the context of game IPs and the process of planning and developing TGSVR. The session also covers some technical details such as the game design of the VR application and the data analysis of user experience using voxel heatmap technology. Finally, they will share their outlook for TGSVR2023 and their thoughts on the potentiality of Metaverse events in the future.


Attendees will gain actionable information on how to successfully promote their games and brands to worldwide audiences with a virtual game show booth. They will also receive knowledge on the planning, development, and lessons learned from TGSVR2021&2022, including the data analysis of user experience using voxel heatmap.

Intended Audience

This is mainly for business leaders, producers, and marketers looking to boost their business with cutting-edge VR exhibitions including TGSVR2023, but also for game designers and anyone interested in the Japanese Metaverse market and the planning, development, and outcome of TGSVR. No prerequisite knowledge is necessary to follow this talk.