GDC 2025 Session Viewer
Unity Developer Summit: Elevating the Ad Experience: A Playbook for Building Trust & Safety (Presented by Unity)
Scott Menzer (Senior Director, Product Management, Unity)
Location: Room 2020, West Hall
Date: Tuesday, March 18
Time: 4:10 pm - 5:10 pm
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Indie Games Summit Pass - Get your pass now!
Track: Business & Marketing, Programming
Format: Sponsor Developer Summit
Vault Recording: Video
Audience Level: Intermediate
Player trust is crucial for long-term engagement and sustainable revenue. Join Scott Menzer as he shares Unity's proven strategies for maintaining player privacy while combating bad ads and invalid traffic. Through real-world examples and actionable insights, you'll gain the tools to ensure a safe and positive player experience, maintain advertiser investments, and confidently navigate this complex, ever-changing landscape.
Takeaway
The audience will learn new strategies to protect player privacy and combat bad ads and invalid traffic. They'll also explore how to leverage Ad Quality to deliver a positive player experience while preserving advertiser investments and maintaining sustainable revenue.
