GDC 2025 Session Viewer

Discover how Metacore, the studio behind the hit mobile game Merge Mansion, has mastered the art of player-first monetization, seamlessly blending IAP and in-game ads to create a thriving free-to-play mobile experience. In this session, Eric Bolitho (Product Manager, Monetization at Metacore) and Franco Spina (Senior Manager of Game Design & Monetization Consulting at Unity) will share their expertise on designing engaging, player-centric hybrid monetization strategies. They'll explore the challenges and rewards of diversifying revenue streams and discuss best practices for integrating IAP and ads without disrupting the player experience—ensuring engagement and long-term success.

Takeaway

Attendees will gain insights into seamlessly integrating ads into IAP-driven mobile games, enhancing both revenue and player engagement. Through real-world examples and expert strategies, they'll learn how thoughtful ad implementation can complement gameplay, drive retention, and create a more engaging, player-first monetization experience—without disrupting core mechanics.

Intended Audience

This session is designed for developers, game designers, and monetization managers looking to integrate ads into IAP-driven games without disrupting—and even enhancing—the player experience. Whether attendees are new to hybrid monetization or refining their approach, this session will explore how thoughtful ad integration can drive both revenue and engagement in their games.