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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by pass type, topic, and format. You will be able to build your personal schedule directly within the event platform, once live early July 2021.

Universals vs. Differentiators: A Tale of Two Motivations

Nick Yee  (Co-Founder & Analytics Lead, Quantic Foundry)

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing, Design

Format: Session

Vault Recording: TBD

Audience Level: N/A: I would like to deliver a virtual presentation only

There are two fundamentally different ways that the word "motivation" is used in the game industry—the Universals approach vs. the Differentiators approach. In this walk, we'll walk through these two different worldviews, the questions they're each better suited to address, how practitioners might implement these two approaches, and specific data-driven case studies of how the Differentiators approach yields different data/insights from the Universals approach.

Takeaway

Attendees will learn about two related approaches to analyzing gaming motivations, potentially add to their toolbox of user research/marketing analysis tools, and learn some market insights from data-driven case studies using one of these approaches.

Intended Audience

Game designers, marketing/consumer insights analysts, and UR/UX researchers.