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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Universals vs. Differentiators: A Tale of Two Motivations

Nick Yee  (Co-Founder & Analytics Lead, Quantic Foundry)

Date: Thursday, July 22

Time: 3:40pm - 4:10pm

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing, Design

Format: Session

Vault Recording: Video

Audience Level: N/A: I would like to deliver a virtual presentation only

There are two fundamentally different ways that the word "motivation" is used in the game industry‚ÄĒthe Universals approach vs. the Differentiators approach. In this talk, we'll walk through these two different worldviews, the questions they're each better suited to address, how practitioners might implement these two approaches, and specific data-driven case studies of how the Differentiators approach yields different data/insights from the Universals approach.


Attendees will learn about two related approaches to analyzing gaming motivations, potentially add to their toolbox of user research/marketing analysis tools, and learn some market insights from data-driven case studies using one of these approaches.

Intended Audience

Game designers, marketing/consumer insights analysts, and UR/UX researchers.