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View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Viewer, you can view session and speaker details for the 2024 Game Developers Conference. New sessions are regularly added leading up to GDC, and all dates and times will be announced about 4 weeks before the event. Once live, you will be able to build your schedule with the GDC Mobile App.

Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Unlocking Growth in a Privacy Centric World: 'Sago Mini's' 40% ROI Boost

Sara-Beth Harrison  (Head of Marketing & Growth, Sago Mini (Spin Master Digital))

Luisa Zuleta  (Growth Lead, Sago Mini)

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: Intermediate

While the impact of privacy policy changes are felt throughout the mobile industry, Kids app developers have been at the forefront of navigating this new reality. In our vertical, challenges facing profitable Paid UA and attribution are only compounded by platform changes and regulatory scrutiny.

Where there were no playbooks, best practices, shortcuts, or 'hacks', we built a system that works. Over two years, we have built a framework that not only drives scalable growth, but has improved ROI by 40% and increased customer base retention by 17%. While our use case might be extreme, themes around embracing first principles, creative problem solving, and customer centricity are applicable to everyone.


Even when faced with limitations that feel insurmountable, driving profitable and scalable growth is possible. This session will illustrate why ditching the traditional mobile growth mindset helped Sago Mini adopt pragmatic, resourceful, and customer centric strategy to drive best-in-class results.

Intended Audience

Best suited for attendees in the mobile gaming or kids gaming verticals, with an intermediate understanding of growth or mobile paid user acquisition.

Connecting the Global Game Development Community

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