View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.
You will be able to build your schedule with the GDC Mobile App. The GDC 2024 app will be available for download in Apple Apps and Google Play late February 2024.Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.
Sara-Beth Harrison (Head of Growth, Sago Mini and Toca Boca)
Luisa Zuleta (Growth Team Lead, Sago Mini and Toca Boca)
Location: Room 2014, West Hall
Date: Friday, March 22
Time: 3:00 pm - 3:30 pm
Pass Type: All Access Pass, Core Pass - Get your pass now!
Topic: Business & Marketing
Format: Session
Vault Recording: Video
Audience Level: Intermediate
While the impact of privacy policy changes are felt throughout the mobile industry, Kids app developers have been at the forefront of navigating this new reality. In our vertical, challenges facing profitable Paid UA and attribution are only compounded by platform changes and regulatory scrutiny.
Where there were no playbooks, best practices, shortcuts, or 'hacks', we built a system that works. Over two years, we have built a framework that not only drives scalable growth, but has improved ROI by 40% and increased customer base retention by 17%. While our use case might be extreme, themes around embracing first principles, creative problem solving, and customer centricity are applicable to everyone.
Even when faced with limitations that feel insurmountable, driving profitable and scalable growth is possible. This session will illustrate why ditching the traditional mobile growth mindset helped Sago Mini adopt pragmatic, resourceful, and customer centric strategy to drive best-in-class results.
Best suited for attendees in the mobile gaming or kids gaming verticals, with an intermediate understanding of growth or mobile paid user acquisition.
