GDC 2025 Session Viewer
Unlocking Revenue: The Future of In-Game and Out-of-Game Purchases (Presented by Worldpay)
Hesper Huang (Sr. Director, Digital Vertical Growth, Worldpay)
Luis Silva (VP, Global Partnerships, Mastercard)
Junaili Lie (Co-Founder and CEO, AccelByte)
Mukul Chawla (Managing Director, Global Partnerships, CODA)
Mariusz Gasiewski (CEE Mobile Gaming and Apps Lead, Google)
Location: Room 2000, West Hall
Date: Thursday, March 20
Time: 12:15 pm - 1:15 pm
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Indie Games Summit Pass - Get your pass now!
Track: Business & Marketing
Format: Sponsored Session
Vault Recording: Not Recorded
Audience Level: All
In-game and out-of-game purchases have developed to be foundational to video game monetization, allowing players to personalize, progress, and enhance their gaming experiences while providing publishers with a steady revenue stream. As the industry grows more competitive, mastering the optimization of these purchases is key to staying ahead. In this session, industry experts will delve into the critical role of in-game and out-of-game purchases in boosting revenue, strategies for optimizing microtransactions, and trends shaping the future of video game monetization.
Join the discussion to discover:
• Industry trends: From free-to-play games to loyalty rewards, discover how leading companies are using in-game and out-of-game purchases as a key monetization strategies
• Optimizing in-game purchases and microtransactions: Understand best practices for implementing secure, accessible, and transparent payment systems that enhance the gaming experience.
• The future: Gain insights into trends that will shape the next generation of player experiences, including NFTs, blockchain technology, and AI-driven personalization.
Takeaway
In this session, industry experts will delve into the significance of in and out of game purchases in boosting revenue, strategies for optimizing microtransactions, and the trends shaping the future of video game monetization.
Intended Audience
This discussion is intended for developers, publishers, and distributors looking for more effective ways to monetize their games and diversify their revenue streams. It is open to professionals across experience levels, and businesses with monetization models focusing on in-game purchases.
