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Unlocking Revenue: The Future of In-Game Purchases (Presented by Worldpay)

Hesper Huang  (Sr. Director, Digital Vertical Growth, Worldpay)

Luis Silva  (VP, Global Partnerships, Mastercard)

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Track: Business & Marketing

Format: Sponsored Session

Vault Recording: TBD

Audience Level: All

In-game purchases have become a cornerstone of video game monetization, allowing players to personalize, progress, and enhance their gaming experiences while providing publishers with a reliable revenue stream. As the industry becomes increasingly competitive, understanding how to optimize in-app payments and prepare for the future is essential to stay ahead of the competition.
 
In this session, industry experts will delve into the significance of in-game purchases in boosting revenue, strategies for optimizing microtransactions, and the trends shaping the future of video game monetization.
 
Join the discussion to learn more about:
- Industry trends: From free-to-play games to loyalty rewards, discover how leading companies are using in-game purchases as a key monetization strategy
- Optimizing in-game purchases and microtransactions: Learn best practices for implementing secure, accessible, and transparent payment systems that enhance the gaming experience.
- The future: Gain insights into trends that will shape the next generation of player experiences, including NFTs, blockchain technology, and AI-driven personalization.

Takeaway

In this session, industry experts will delve into the significance of in-game purchases in boosting revenue, strategies for optimizing microtransactions, and the trends shaping the future of video game monetization.

Intended Audience

This discussion is intended for developers, publishers, and distributors looking for more effective ways to monetize their games and diversify their revenue streams. It is open to professionals across experience levels, and businesses with monetization models focusing on in-game purchases.



Connecting the Global Game Development Community