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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

User Acquisition Post ATT: It's Time To Take Action (Presented by MoPub)

Olivia Giang  (Account Manager , MoPub (a Twitter company))

Nancy Huang  (Performance Marketing Manager, East Side Games)

Karl Latkovic  (Performance Marketing Manager, East Side Games)

Date: Wednesday, July 21

Time: 9:40am - 10:10am

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass

Topic: Business & Marketing

Format: Sponsored Session

Vault Recording: Not Recorded

MoPub

With the rollout of iOS 14.5+, many marketers are unsure of what to do and how to act. Instead of staying in place, we share some best practices for how to succeed in the changing landscape. Hear from premium mobile app publisher Eastside Games as we walk through their approach.

Takeaway

Attendees will understand that there are two immediate actions they can take with acquisition: 1) leverage their partners and peers to gather insights; 2) begin testing with intent.

Intended Audience

Mobile app marketers and UA managers looking for learnings on how to navigate in the post ATT (Apple privacy changes) world.