Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.
Olivia Giang (Account Manager , MoPub (a Twitter company))
Nancy Huang (Performance Marketing Manager, East Side Games)
Karl Latkovic (Performance Marketing Manager, East Side Games)
Date: Wednesday, July 21
Time: 9:40am - 10:10am
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass
Topic: Business & Marketing
Format: Sponsored Session
Vault Recording: Not Recorded
With the rollout of iOS 14.5+, many marketers are unsure of what to do and how to act. Instead of staying in place, we share some best practices for how to succeed in the changing landscape. Hear from premium mobile app publisher Eastside Games as we walk through their approach.
Attendees will understand that there are two immediate actions they can take with acquisition: 1) leverage their partners and peers to gather insights; 2) begin testing with intent.
Mobile app marketers and UA managers looking for learnings on how to navigate in the post ATT (Apple privacy changes) world.