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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by pass type, topic, and format. You will be able to build your personal schedule directly within the event platform, once live early July 2021.

Using Advanced Competitive Analysis to Thrive in a Competitive Market

Logan Williams  (Marketing & PR Specialist, Indie Wolverine)

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: N/A: I prefer to present live on-site but I am open to delivering a virtual presentation

With over 10,000 games available on Steam and the next generation of game consoles releasing in 2020, the video game industry is as competitive as ever. This presentation on advanced competitive analysis will teach video game developers how to thrive in a crowded market and how to get the most out of the wealth of data readily available on the internet. This presentation will go over using competitive analysis to identify activities that drive up followers on Steam, estimate earned revenue from these activities, and create a targeted media list for effective outreach. Most importantly, this talk will teach viewers the methodology behind competitive analysis to drive more effective marketing strategies.

Takeaway

Attendees will not only leave this presentation with a better understanding of how to achieve their marketing goals using competitive analysis but also how to ask the right questions that lead to the best results.

Intended Audience

The intended audience for this presentation is video game developers in charge of either marketing implementation or management. There are no prerequisites for understanding this presentation.