Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.
Logan Williams (Marketing & PR Specialist, Indie Wolverine)
Date: Thursday, July 22
Time: 2:30pm - 3:30pm
Pass Type: All Access Pass, Core Pass
Topic: Business & Marketing
Vault Recording: Video
Audience Level: N/A: I prefer to present live on-site but I am open to delivering a virtual presentation
With over 10,000 games available on Steam and the next generation of game consoles releasing in 2020, the video game industry is as competitive as ever. This presentation on advanced competitive analysis will teach video game developers how to thrive in a crowded market and how to get the most out of the wealth of data readily available on the internet. This presentation will go over using competitive analysis to identify activities that drive up followers on Steam, estimate earned revenue from these activities, and create a targeted media list for effective outreach. Most importantly, this talk will teach viewers the methodology behind competitive analysis to drive more effective marketing strategies.
Attendees will not only leave this presentation with a better understanding of how to achieve their marketing goals using competitive analysis but also how to ask the right questions that lead to the best results.
The intended audience for this presentation is video game developers in charge of either marketing implementation or management. There are no prerequisites for understanding this presentation.