GDC + VRDC 2019 Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Mobile App, once live. Sessions do fill up so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

Using Bespoke Segmentation to Drive Innovation Through Insight

Al King (Global Brand Director, Wargaming Group, Ltd.)

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: Intermediate

At its core marketing is identifying, creating and keeping customers profitably. Customer identification is synonymous with the concept of segmentation. A segment is a group of customers with similar needs and/or characteristics. The primary role of the marketing function is to empower the organization with a solid customer segmentation so that it can make informed strategic decisions about targeting, positioning, the communications mix and new product development (NPD). Surprisingly few games companies have this in place. Over the course of 30 minutes, this session will share some examples and show you to create something similar for your organization. Innovation through insight.


Attendees with learn how to create a bespoke segmentation solution for their organization and how to apply it to marketing strategy in order to improve targeting, positioning, comms effectiveness, acquisition, retention and ROI.

Intended Audience

This session is aimed at marketing, sales, commercial and publishing professionals with solid business credentials who are looking to got to, or take their business to, the next level.