GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the ever-growing list of GDC sessions by time, pass type, topic, and format. With GDC Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Mobile App, once live.

If you've registered for GDC, you can use the same login credentials for your Session Scheduler account. Adding a session to your schedule does not guarantee you a seat. Sessions do fill up, so please arrive early to sessions that you would like to attend.

UX Maturity at DICE: A Bottom-Up Approach to UX Buy-In

Erik Ortman (Sr UX Designer, EA DICE)

Location: Room 202, South Hall

Date: Thursday, March 19

Time: 3:00pm - 3:30pm

Pass Type: All Access Pass, Core+Summits Pass, Core Pass - Get your pass now!

Topic: Design

Format: Session

Vault Recording: TBD

Audience Level: All

In this presentation Erik presents the journey him and his team has undergone at DICE in an effort to shift the conversation from "my feature is complete, now add UX" to "I have an idea for a feature, how can I realize it using UX thinking?" when working on the 'Battlefield' franchise. The presentation will showcase concrete examples on how to successfully engage with different stakeholders in a game team when working as a UX Designer and some of the tools you can use as a Game Designer to get started working with UX methodologies, as well as some of the challenges they still face and what they are doing to tackle them.


Attendees will leave equipped with tools and ideas that can be used to help improve how to work with UX in any game development team, as well as a better understanding on how to get UX buy-in.

Intended Audience

UX Designers or Game Designers working on any size team, as well as Producers looking to improve the process of working with UX.