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UX Maturity at DICE: A Bottom-Up Approach to UX Buy-In

Erik Ortman  (Sr UX Designer, EA DICE)

Pass Type: All Access Pass, Core Pass

Topic: Design

Format: Session

Vault Recording: TBD

In this presentation Erik presents the journey him and his team has undergone at DICE in an effort to shift the conversation from "my feature is complete, now add UX" to "I have an idea for a feature, how can I realize it using UX thinking?" when working on the 'Battlefield' franchise. The presentation will showcase concrete examples on how to successfully engage with different stakeholders in a game team when working as a UX Designer and some of the tools you can use as a Game Designer to get started working with UX methodologies, as well as some of the challenges they still face and what they are doing to tackle them.


Attendees will leave equipped with tools and ideas that can be used to help improve how to work with UX in any game development team, as well as a better understanding on how to get UX buy-in.

Intended Audience

UX Designers or Game Designers working on any size team, as well as Producers looking to improve the process of working with UX.