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UX Summit: Evolution of UX in a Fast Growing Company

Nataliia Petrovska (UI UX designer, King)

Location: Room 2001, West Hall

Date: Monday, March 16

Time: 3:50pm - 4:20pm

Pass Type: All Access Pass, Core+Summits Pass, Summits Pass - Get your pass now!

Topic: UX

Format: Session

Vault Recording: TBD

Audience Level: All

King is a world-leading interactive entertainment company specializing in mobile gaming, for the past 5 years the Candy Crush franchise has been in the top 10 highest grossing mobile games, while showing a stable growth in revenue. In this session you will learn how, with the help of analytics and Bi, you can improve and iterate on game design. We will go through some exciting cases that will show how UX design can change perception and impacts player's motivation, you will be able to bring that magic with you and maybe repeat the success.


Based on Ux Design Thinking process attendees will take part in how to ideate, perform and validate hypothesis around game design challenges using valuable insights from tooling used to measure impact, which can drastically change the direction and outcome of the initial game design, removing bias in decision making, changing opinions to data supported facts.

Intended Audience

Talk is tailored for UX designers, Game designers, BI or anyone who is interested in the thinking behind the numbers.