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UX Summit: UX Maturity at DICE: A Bottom-Up Approach to UX Buy-In

Erik Ortman (Sr UX Designer, EA DICE)

Location: Room 2001, West Hall

Date: Monday, March 16

Time: 1:20pm - 1:50pm

Pass Type: All Access Pass, Core+Summits Pass, Summits Pass - Get your pass now!

Topic: UX

Format: Session

Vault Recording: TBD

Audience Level: All

In this presentation Erik presents the journey him and his team has undergone at DICE in an effort to shift the conversation from "my feature is complete, now add UX" to "I have an idea for a feature, how can I realize it using UX thinking?" when working on the 'Battlefield' franchise. The presentation will showcase concrete examples on how to successfully engage with different stakeholders in a game team when working as a UX Designer and some of the tools you can use as a Game Designer to get started working with UX methodologies, as well as some of the challenges they still face and what they are doing to tackle them.

Takeaway

Attendees will leave equipped with tools and ideas that can be used to help improve how to work with UX in teams that utilize UX Designers, as well as a better understanding on how to get UX buy-in.

Intended Audience

UX Designers and other designers working on larger teams that work with UX as a practice, as well as Producers looking to improve the process of working with UX.