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View, browse and sort the ever-growing list of sessions by day, pass type, topic, and format. With this Session Viewer, you can view GDC 2023 session details and speakers, and share your favorites via social media. You will be able to build your schedule and access it during the show via export or Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Validate, Hype, Release: A Strategic Approach To Reduce Your Next Game's Risk to Flop

Philomena Schwab  (Co-Founder & Game Designer, Stray Fawn Studio)

Location: Room 3014, West Hall

Date: Wednesday, March 22

Time: 5:00 pm - 5:30 pm

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing, Production & Team Leadership

Format: Lecture

Vault Recording: Video

Audience Level: All

Maintaining an indie studio is a tough challenge. With roughly 1,000 games launching on Steam every month, it's just too easy to be overlooked.
 After releasing two profitable PC games and gathering 500,000 wishlists for their upcoming game. The Wandering Village, Stray Fawn Studio has identified the approaches that are crucial to their success.

In this talk, Philomena Schwab, Co-Founder and Game Designer at Stray Fawn Studio, shares her studio's best practices to validate interest in a project early on, build up hype around the game, and finally focus momentum at launch. Join Philomena in the dissection of strategies related to crowdfunding, social media, social news, community building, and events.


Attendees will gain insight into deciding what game to work on next. It introduces the low-risk "stepped development" approach Stray Fawn Studio developed over several projects. Attendees also gain an overview of The Wandering Village's marketing strategy, including a wishlist breakdown and analysis.

Intended Audience

This is for game developers currently thinking about their next game project. However, people who are still in the midst of development of their current title can surely also benefit from the given marketing and building hype insights.