GDC 2025 Session Viewer
Video Games and Crowdfunding: Best Practices from Successful Campaigns
Thomas Bidaux (CEO, ICO)
Pass Type: All Access Pass, Core Pass - Get your pass now!
Track: Business & Marketing
Format: Lecture
Vault Recording: TBD
Audience Level: All
In the past year, crowdfunding has seen a renewed interest from video game studios looking for alternative sources of funding.
Drawing form his experience working on more than 80 campaigns, Thomas will share the latest crowdfunding trends for video games, how to best use the latest features added to the platforms, and what needs to be put in place ahead of a campaign to maximize its chance of success.
Takeaway
After attending, creators should be able to assess whether their project fits the profile of a successful crowdfunding campaign, have a sense of the work required before launching a campaign, and a roadmap to get through launching their campaign to delivering their game to their backers.
Intended Audience
The talk is intended for developers from studios of all sizes who are considering to bring their project to a crowdfunding platform. It is most suitable if you have a role around communication and/or marketing on the project, or if you are a key decision maker on the project.