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Alun Evans (CEO, Freeverse)
Location: Room 3009, West Hall
Date: Tuesday, March 21
Time: 3:00 pm - 3:30 pm
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass
Topic: Business & Marketing
Format: Sponsor Developer Summit
Vault Recording: Video
Audience Level: All
The size of the 'grey market' for in-game items - skins, weapons, gold and so on, traded on sites like SkinBaron, Gamerflip, PlayerAuctions - is estimated to be above $40Bn. None of this revenue goes to the game creators. While blockchain technology can legitimize this trading, 2022 showed us that speculating on the price of NFT collectibles in games isn't really much fun - and games, more than anything, should be fun. In this talk, we'll discuss the best ways of unlocking that market, without falling into the trap of speculative NFTs. Permitting in-game items to be legally traded not only gives gamers what they clearly want, but it also increases retention and opens up new long-tail revenue streams for the game itself.
Attendees will take away an in-depth understanding of the methods used to unlock and monetize asset trading within their games, including the benefits with regards to player retention and long-tail revenue.
Studio heads and executives, Game designers, economy designers & product managers; particularly for multiplayer and F2P games.