GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the ever-growing list of sessions by day, pass type, topic, and format. With this Session Viewer, you can view GDC 2023 session details and speakers, and share your favorites via social media. You will be able to build your schedule and access it during the show via export or Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Web3 Forum: How to Unlock the Multi-billion Dollar Asset Trading Market without Turning Gamers into Gamblers (Presented by Freeverse)

Alun Evans  (CEO, Freeverse)

Location: Room 3009, West Hall

Date: Tuesday, March 21

Time: 3:00 pm - 3:30 pm

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass

Topic: Business & Marketing

Format: Sponsor Developer Summit

Vault Recording: Video

Audience Level: All

The size of the 'grey market' for in-game items - skins, weapons, gold and so on, traded on sites like SkinBaron, Gamerflip, PlayerAuctions - is estimated to be above $40Bn. None of this revenue goes to the game creators. While blockchain technology can legitimize this trading, 2022 showed us that speculating on the price of NFT collectibles in games isn't really much fun - and games, more than anything, should be fun. In this talk, we'll discuss the best ways of unlocking that market, without falling into the trap of speculative NFTs. Permitting in-game items to be legally traded not only gives gamers what they clearly want, but it also increases retention and opens up new long-tail revenue streams for the game itself.

Takeaway

Attendees will take away an in-depth understanding of the methods used to unlock and monetize asset trading within their games, including the benefits with regards to player retention and long-tail revenue.

Intended Audience

Studio heads and executives, Game designers, economy designers & product managers; particularly for multiplayer and F2P games.